4 Your Neighborhood is a mobile news franchise that brings News4JAX out of the studio and into the heart of local communities across Northeast Florida and Southeast Georgia. Each month, the station broadcasts live from a different neighborhood—celebrating the people, places, and stories that make each community unique.
I developed the full visual identity for the franchise, creating a flexible and community-forward brand system that could travel from one neighborhood to the next while maintaining a cohesive station presence. This included designing the logo, branding elements, and sourcing localized imagery to visually ground each broadcast in its environment.
My creative deliverables spanned across broadcast and digital platforms: a custom show open, news tease packages, branded full screens, supers, social graphics, digital ads, and on-site desk set graphics. I also designed studio wall graphics and the show bug to ensure seamless visual integration whether on-location or back in-studio. The result was a warm, locally resonant visual identity that supports community storytelling while enhancing station brand recognition.