These digital ads and social media graphics are extended promotable elements for the highlighted news stories- also know as: sweeps stories, which were spotlighted in the Newscast on a monthly basis. These elements were built for stories that aired between 2016 and 2019. Each graphic was developed as an endtag for the promotable commercial for each story. Then the endtag imagery was used across social and digital ads - all working in different sizes and formats. These elements were worked with the overall messaging of the stories and were composited using stock and local imagery. These mockups display the web ads in context with the News4JAX website and the social images used on New4JAX’s Twitter and Facebook accounts.
All elements were built using Photoshop and Illustrator.