Passion 4 Pets is a heartfelt community initiative championing our station’s commitment to animal rescue and adoption in Jacksonville. Designed to inspire action and raise awareness, the campaign culminated in a days-long adoption event on May 21, bringing together local shelters and rescue groups to help connect shelter animals with loving homes.
I led the visual identity for Passion 4 Pets, developing the logo, brand pattern, and a comprehensive suite of graphics that supported both the event and its on-air presence. My design strategy focused on evoking warmth, connection—translating the emotional heart of the campaign into compelling visuals.
Deliverables included branded graphics for the adoption event, in-studio motion graphics for newscasts, and cohesive branding elements used across broadcast and digital touchpoints. The final creative helped elevate the event’s visibility and emotional impact, aligning with the deeper message: every pet deserves a home, and every viewer can be part of the solution.